Why are we ‘Boutique’ and what does that actually mean?
Well, our boutique brand and label means a lot more than just size. Apart from ’boutique’ sounding more fancy than small, there’s a distinctive difference.
From the outset Propology was always going to remain ’boutique’ It was a strategic decision and commitment to emphasise quality over quantity. It is more about distinguishing ourselves in the market by offering specialised property services delivered by highly experienced and trained professionals. Propology is led from the top by a hands-on Managing Director, working alongside senior staff.
It’s really about striving for greater service, simplicity and flow in our business. We fully recognise and celebrate that less is so much better than more. We focus on providing an exceptional property experience for our clients and customers. Our boutique business model means that we can take care of our customers in a way the competition can’t.
Our boutique business focuses on a small segment of a niche market, the bespoke and sustainable new build sector. We deliberately have fewer clients, which gives us the freedom to surprise and delight – and treat our clients and customers as individuals rather than just business transactions.
Propology is a unique and creative brand experience that’s designed around our clients needs, after all, they are our biggest brand ambassadors. There’s bespoke attention to the brand experience in every client and customer contact. Our goal is to deliver a unique and high-end property experience across the entire customer service journey.
Since we opened our doors in 2014, Propology has gone from strength to strength. By upholding our business values and boutique model, we are proud to be able to call ourselves a multi-award winning boutique agency.
Propology Boutique Properties work in close partnership with only the very best specialist developers and house builders in the region, offering outstanding luxury homes to the highest standards of quality and architectural integrity.
From imaginative one off projects, to bespoke luxury developments, our new homes and barn conversions are constructed and converted using traditional build techniques and materials blended with cutting-edge architecture and exquisite design, delivered with sensitivity and skill.
Whether you’re looking for a new family home, a country bolthole or an investment property, our collection of new homes are all distinctly unique and wondrously special, as well as being kind to the environment.
